Echow offers a feature called “automation” to automatically send a message to anyone who mentions your Instagram account in a story. It’s a convenient way to thank your followers, share links, or provide an attachment. In this article, you will learn how to set up and manage these responses.
Make sure your Instagram account is connected to Echow.
Check that you have access to the “automation” section.
Prepare the message you want to send automatically: a clear text, possibly accompanied by a link or a visual.
Log in to your Echow interface and go to the “Automation” page of the profile of your choice
Click on “Edit”
To create or modify a response, you must switch to edit mode. If you remain in read-only mode, you will not be able to make changes.

Click on “Add”

Fill in the “Message” field
Enter the text that will be sent as soon as a user mentions you.
A short and personalized message is often more appreciated (thanks, teaser, useful link, etc.).

Add interactions (optional)
You can insert up to three buttons that will appear below the message, each redirecting to a different link.

Add media
You can also attach a file (image, video, audio) by adhering to the allowed formats and maximum size.

Save the response
Confirm your creation by clicking on “Save”.

In the list, locate the response to update and click on the “pencil” icon

Change the text, links, or attachment as needed.
Don’t forget to save your changes.
Identify the response to delete and click on the “red trash can” icon. Confirm the deletion if a pop-up window appears.
If you have multiple active responses for the same context, Echow assigns them a percentage (e.g.: 50%, 25%, etc.). This percentage indicates the likelihood that a particular response will be selected and sent.

Why vary?
To avoid all users receiving the same message and to give a more natural impression.
Echow can allow you to customize responses depending on whether the person mentioning you already follows your account or not. For example:
Follower response: “Thank you for following me! Enjoy this special promo code.”
Non-follower response: “Welcome! Feel free to follow to discover more content.”
You now know how to create, modify, and organize your automatic responses using Echow. Keep in mind: