Create and manage your responses

Introduction

Echow offers a feature called “automation” to automatically send a message to anyone who mentions your Instagram account in a story. It’s a convenient way to thank your followers, share links, or provide an attachment. In this article, you will learn how to set up and manage these responses.

Before you start

• Make sure your Instagram account is connected to Echow.

• Check that you have access to the “automation” section.

• Prepare the message you want to send automatically: a clear text, possibly accompanied by a link or a visual.

1. Go to the “Automation” page

1. Log in to your Echow interface and go to the “Automation” page of the profile of your choice

2. Click on “Edit”
   To create or modify a response, you must switch to edit mode. If you remain in read-only mode, you will not be able to make changes.

   

2. Create a response

• Click on “Add”

  

• Fill in the “Message” field

  • Enter the text that will be sent as soon as a user mentions you.

  • A short and personalized message is often more appreciated (thanks, teaser, useful link, etc.).

    

• Add interactions (optional)

  • You can insert up to three buttons that will appear below the message, each redirecting to a different link.

Good to know: Plan catchy button labels, for example “Discover my site,” “Sign up for the newsletter,” etc.

• Add media

  • You can also attach a file (image, video, audio) by adhering to the allowed formats and maximum size.

    

• Save the response

  • Confirm your creation by clicking on “Save”.

3. Manage existing responses

Edit a response

• In the list, locate the response to update and click on the “pencil” icon

• Change the text, links, or attachment as needed.

• Don’t forget to save your changes.

Delete a response

• Identify the response to delete and click on the “red trash can” icon. Confirm the deletion if a pop-up window appears.

Warning: Deleting a response is a permanent action.

4. Varying your messages: probability of sending

If you have multiple active responses for the same context, Echow assigns them a percentage (e.g.: 50%, 25%, etc.). This percentage indicates the likelihood that a particular response will be selected and sent.

• Why vary?
  To avoid all users receiving the same message and to give a more natural impression.

5. Differentiate responses for followers and non-followers

Echow can allow you to customize responses depending on whether the person mentioning you already follows your account or not. For example:

• Follower response: “Thank you for following me! Enjoy this special promo code.”

• Non-follower response: “Welcome! Feel free to follow to discover more content.”

Conclusions

You now know how to create, modify, and organize your automatic responses using Echow. Keep in mind:

Test your responses : Mention your account via another profile to check the rendering and actual sending.

Update regularly : Links, visuals, and messages must remain relevant over time.

Avoid saturation: Vary your messages and consider the probability function to avoid the “copy-paste” effect.